Intriguing Search Trends
Published on 12/12/2016
We enjoy various types of data at Car In Order and are fans of Toyota. We thought it would be interesting to see what search trends for popular Toyota models have been like, over the last 12 years. The answer seemed to be fairly obvious to us, with the Toyota Corolla being the best-selling vehicle of all time.
Boy, were we wrong. As you will see below an interesting story unfolds when comparing the United States to the rest of the world. Enjoy!
Toyota Model Search Data
|Figure 1: Most searched for Toyota models by U.S. state|
Wow. Look at all those yellow and purple pickup truck states. Even California and Hawaii! Poking around on the Internet, we came across this article which seems to confirm our finding. We Americans sure do cherish our pickup trucks!
So what happens when we remove the Toyota trucks from the data? Corollas must zoom to the top now, right? Nope, far from it:
|Figure 2: Most searched for Toyota models by U.S. state, excluding pickup trucks|
This was another shocking sight- red Camry states everywhere. Not only do Americans prefer pickup trucks but apparently when they buy sedans, they prefer the larger ones. And check out Maine- the most searched for Toyota (excluding pickup trucks) is the Prius!
Where the heck are all the Google searching Corolla owners? Let’s have a look at the final map:
|Figure 3: World map of the most searched for Toyota models|
There they are. In a majority of countries where data is available, “Corolla” search takes the top spot. Phew, the world has righted itself.
Please remember the maps shown display the most searched for Toyota model. They do not show the most purchased Toyota models. It is possible that Corolla owners in the U.S. just don’t perform as many Google searches as Tacoma or Camry owners in the U.S., but that seems like a stretch.
The world map really reinforces how different the U.S. and a few other countries are about automobiles. Intriguing results from an unexpected data source strikes again!
Our main takeaway is that America most searches for Toyota trucks, while the World loves to query about Corollas.
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